Everyone’s list of email marketing success factors includes the idea of relevancy. “Make your emails more relevant” urge experts everywhere. Great, but…um…how? The same experts point – rightly – to the exciting potential in automated messaging, segmentation tools and similar. But one tactic that is often overlooked is the simple event or news tie-in.

A question we get asked time and time again by our clients – “How often should we email our subscribers?” – seems so simple on its face. So why is it that the simplest questions often require the most sophisticated answers? Not Too Hot and Not Too Cold One obvious and desirable approach is to […]