What’s the most creative and exciting part of email marketing? Writing the preheader! Well…maybe not. It does, however, deserve your love and attention. There are good reasons why you find that line of preheader text perched at the top of any “anatomy of a marketing email” chart. In email marketing, the early impression created by your […]

Email design is important. Deliverability is very important. But then so is your subject line. And your offer, copy, call to action, timing and targeting approach. Of course, none of these will make any difference at all if nobody is actually on your email list! That’s why attention also needs to go to address acquisition […]