Unsubscribing, or opting out, is an inescapable aspect of email-marketing life, but it doesn’t have to be an inevitable one. Below are strategies you can use to reduce the number of subscribers who are heading to the exits. The changes we suggest can not only help you trim your unsubscribe list, but also help you […]

Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted to address its problem with undeliverable emails head-on. The organization knew that its donors and […]

Over brunch this past weekend, a developer friend lamented that software wasn’t sexy. I had to laugh because the same is often said about email. However, while the marketing bullhorns tout the latest-yet-often-untested platform, email remains a rock-solid performer that generates tremendous ROI. Yes, it’s a mature channel, but it’s hard to deny its power, […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]

Today, we’re inviting general participation in a beta test period for a new email marketing service that leverages our industry leading Email Change of Address technology (ECOA): Future Email Change of Address (FECOA). FECOA solves the vexing problem of not knowing which email address a currently active email subscriber will prefer in the future. Using predictive modeling, regression […]

As a product manager, it’s easy for me to focus on the shiny new thing – the latest idea or an exciting new service. The ways we add value to or our existing services, however, are just as important. We’ve been asking ourselves, “How can we make our clients more successful? How can we help them […]

In the last edition of our newsletter, we wrote about the July 31, 2012 launch of Microsoft’s new webmail service, Outlook.com. Now that roughly two months have elapsed, the question is… has it taken off? Are customers switching from their old Microsoft domain (e.g. hotmail) to Outlook.com? And are we as marketers in for a […]

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their top tips to increase email marketing ROI. Our contributors this month are: Ed Hadley, Senior Marketing Manager, Neolane, Inc. Dennis Dayman, Email […]

Clients often ask us how to reactivate inactive subscribers in their house file. In many cases, 30% to 40% of an email database can be considered inactive. Add to this the number of hard bounces that accumulate regularly as a result of normal list churn – approximately 30% per year – and you can see […]

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces. Without further ado, let’s introduce this month’s panelists: Michael Thompson, VP, e-Services – […]

The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned […]

With retailers and analysts alike crowing about 2010 holiday online sales, one thing is clear: shoppers went online, liked what they found, and bought. MasterCard Advisors SpendingPulse reported that online holiday sales exceeded $36B, representing 5.5% growth over the same period last year and including six $1B sales days. Descriptions of online merchants’ holiday seasons […]