Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of course, your email campaign results […]

Simple sign-up forms for promotional email don’t need much thought. A field for the address, a submit button…done! Slap it up on your web pages and wait for that list to grow. Yay! Or not yay! Handing over an email address is a commitment, so the sign-up form needs to eliminate any friction – emotional […]

Email design is important. Deliverability is very important. But then so is your subject line. And your offer, copy, call to action, timing and targeting approach. Of course, none of these will make any difference at all if nobody is actually on your email list! That’s why attention also needs to go to address acquisition […]

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna Holmes, Director, Interactive Department,Chapman Cubine […]