As a product manager, it’s easy for me to focus on the shiny new thing – the latest idea or an exciting new service. The ways we add value to or our existing services, however, are just as important. We’ve been asking ourselves, “How can we make our clients more successful? How can we help them […]

Late last year, FreshAddress launched a new Client Advisory Board, giving a cross-section of clients exclusive access to the FreshAddress management team, an opportunity to provide input on new products and services, and the chance to interact with other email marketers to exchange ideas, problems, and best practices. In this issue of FreshPerspectives Alicia Searfoss, […]

With autumn upon us, my thoughts turn toward the months ahead—a time of warm conversation, good food, and good company as we come together with family and friends. Being warm and cozy inside as the leaves change outside, and eventually yield to winter snow, is one of my favorite things. In the same way, FreshAddress […]