[Infographic] Why You Should Give Your Email List a Good Spring Cleaning

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Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna Holmes, Director, Interactive Department,Chapman Cubine […]

You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” involves much more than just removing undeliverable addresses. You might think, for example, that your email […]

Product Corner: Always-on email list hygiene One of the things that gets our team excited is email hygiene; making sure that email marketers can safely contact their subscribers and drive ROI is a real passion for us. So I’m pumped to share a big innovation that FreshAddress is making in the email hygiene space. Many […]
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