Did you see the stats about email deliverability?

It’s down, possibly because email volume grew or because email services like Yahoo and Gmail are changing how they handle incoming email, including spam filtering.

We urge you to make email deliverability a priority now, to look for weak spots and vulnerabilities that are keeping you out of the inbox.

Regular list hygiene keeps inactive, undeliverable and potentially troublesome addresses out of your email database and reduces your exposure to ISP spam filtering and blocking. That, in turn, helps raise your inbox placement potential.

But, standard practices such as removing hard bounces immediately or using double opt-in to avoid mistyped or incorrectly formatted email addresses, can fail to detect potentially troublesome addresses that are hibernating in your database.

So, you’ll need to step up your game to improve email deliverability. Below are two tactics:

  1. Use email change of address to reconnect with subscribers who fell off your radar when they changed email addresses without updating you.
  2. Make your content more compelling with segmentation, which allows you to target different audiences within your database with relevant messages or to focus your efforts on the ISPs that host your top customers.

In a future blog post, we’ll talk about increasing your inbox placement with alternate forms of connecting with subscribers. Stay tuned!

SafeToSend Email Deliverability Solution

Recent Posts

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]

In my holiday letter a year ago, I hoped that in 2021 we’d be seeing each other in the office and at trade shows. That has not yet come to pass, so I am especially grateful for the significant milestones our company has achieved this year: TowerData received a strategic investment from TZP Group, a […]
Chat with us