Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the sixth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the fifth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

Scott Geiser of Yum! Brands, Inc., Pilar Bower of Red Door Interactive, Chris Frasier of BlueHornet Networks, and Suzanne Shaughnessy of FreshAddress, Inc., first met to put together their ideas for a panel discussion for email marketers on “re-permissioning your former customers” for the Digital River Globalocity conference in San Diego, Calif., which was held […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the fourth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

Every now and then someone says, “I assumed [insert fellow employee’s name] was going to take care of this…” And as soon as he says that, we all know exactly what the problem was: he assumed. Because more often than we like, our assumptions are incorrect. To prevent falling victim to any more of our […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the third in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

According to MultiChannel Merchant’s Outlook 2010 study, respondents overwhelmingly agreed that a company’s own website and email were the two most used promotional channels. Nearly two thirds (59.5%) of total participants said they planned to increase their email marketing expenditures this year. Almost as many (51.9%) placed “more sophisticated” email programs on their wish list, […]

Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the second in a continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]