In business today, capturing valuable data about potential customers who have shown enough interest to pay an initial visit to your website is vital. Marketing and ecommerce professionals try to do whatever they can to entice “drive-by” visitors to return to make purchases, to provide information that will help to facilitate future sales efforts, and […]

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, […]

“Life, business, everything you do, every decision you make – it’s all about risk and reward!” Bill Kaplan, CEO of FreshAddress, Inc. and founder and leader of the MIT Blackjack Team In our previous issue of FreshPerspectives, FreshAddress CEO Bill Kaplan provided a bird’s eye view of why making risk management your #1 priority is […]

The horrific earthquake in Haiti took hundreds of thousands of lives, disrupted millions more, and might prove to be the worst natural disaster of all time. Yet it’s heartwarming to see that, in spite of the ongoing economic malaise, people throughout the world unleashed their own power by opening their hearts and wallets through relief […]

The tech team at FreshAddress has been busy fine-tuning our services to provide our customers with the most accurate email technology available. Recently, FreshAddress was honored to receive the DMA Future Innovators Award, which recognizes innovative advances made in the field of marketing. The DMA presented its award to FreshAddress, Inc. for our development of […]