Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the fourth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

Every now and then someone says, “I assumed [insert fellow employee’s name] was going to take care of this…” And as soon as he says that, we all know exactly what the problem was: he assumed. Because more often than we like, our assumptions are incorrect. To prevent falling victim to any more of our […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the third in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

According to MultiChannel Merchant’s Outlook 2010 study, respondents overwhelmingly agreed that a company’s own website and email were the two most used promotional channels. Nearly two thirds (59.5%) of total participants said they planned to increase their email marketing expenditures this year. Almost as many (51.9%) placed “more sophisticated” email programs on their wish list, […]

Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the second in a continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

In business today, capturing valuable data about potential customers who have shown enough interest to pay an initial visit to your website is vital. Marketing and ecommerce professionals try to do whatever they can to entice “drive-by” visitors to return to make purchases, to provide information that will help to facilitate future sales efforts, and […]

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, […]

“Life, business, everything you do, every decision you make – it’s all about risk and reward!” Bill Kaplan, CEO of FreshAddress, Inc. and founder and leader of the MIT Blackjack Team In our previous issue of FreshPerspectives, FreshAddress CEO Bill Kaplan provided a bird’s eye view of why making risk management your #1 priority is […]

The horrific earthquake in Haiti took hundreds of thousands of lives, disrupted millions more, and might prove to be the worst natural disaster of all time. Yet it’s heartwarming to see that, in spite of the ongoing economic malaise, people throughout the world unleashed their own power by opening their hearts and wallets through relief […]