(Updated: February 2021) Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price- and deadline-driven […]

(Updated: January 2021) Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did you […]

2020 has forever changed the way we shop. As a result, omnichannel marketing is evolving rapidly and becoming even more of a necessity for retailers. Unfortunately, most retailers still haven’t mastered the art. In fact, more than 60% of marketers report that omnichannel success is still out of reach. It doesn’t have to be this […]

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic Partnerships, with DMi Partners, a […]

(Updated: December 2020) Here are some great emails that can help you send better holiday email campaigns – the ones that your subscribers will notice and act on. Here we go!   1. Keep the holiday theme going in all of your emails. Martha Stewart popularized the “Christmas all through the house” decorating ideas in […]

(Updated: December 2020) We expected to see some creative animations this holiday season because so much rides on email creativity this time of year. As you will see from the examples in the next section, we weren’t dissappointed! Some background on email animation Most animation comes as animated GIFs, which themselves aren’t new. Remember the […]

Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Watch FreshAddress and InboxArmy for a deep dive into the world of email marketing optimization and how to maximize the impact […]

If your Instacart or Shipt delivery driver is one of your best friends now, you’re part of the surge in online grocery buying that propelled retail digital transformation years ahead of expectations. Today, as the next wave of the coronavirus pandemic rises around the world, retail experts predict that online ordering and home delivery or […]