FreshAddress recently worked with MyLife.com to complete a case study on how they used FreshAddress’s patented Email Change of Address (ECOA) service to increase ROI and get 10-15% of bounced users back.
“Using those updated email addresses, the ROI has always worked out,” said K.C. Brotherton, Vice President of Revenue, Search, and Data at MyLife.com.
According to Marketing Metrics, “The probability of selling to an existing customer is 60 – 70 percent. The probability of selling to a new prospect is 5 – 20 percent.”
Download this case study to learn more about how MyLife.com reclaimed inactive subscribers and won back ~13% of their bouncing email addresses.