What’s your favorite email marketing tool? Wait! Before we get into that, let’s take a quick look at why email is important. Email marketing is the perfect tool for the current business environment. It allows you to:
- Send whatever message you want
- To whomever you like
- Whenever you want to send it
- With zero physical contact, and
- Track the effectiveness of your campaign with precise accuracy!
Great! So, we’ve established that email marketing is important and effective! Now, let’s take a look at some of the tools that make this channel work.
We asked a group of email marketers to “name the email marketing tools that your company can’t live without” Here are their answers (in no particular order.) A special “thank you” to everybody who weighed in!
The Email Marketing Tools that Marketers Can’t Live Without
Jessica Chase, Sales & Marketing Manager at Premier Title Loans
Email marketing is considered to be the most effective marketing technique now. Besides being easy to execute, like other marketing tactics, marketers face many problems in email marketing. A good marketer knows how to deal with all these problems and have an effective email marketing outcomes. The problems that marketers face particularly in email marketing are mentioned below along with a solution to every problem.
Capturing New Subscribers
What’s the biggest challenge for every marketer is to get the new subscribers. Experts suggest to clearly state the benefits to your customers in the email marketing campaigns. This will help the marketers to get the new subscribers promptly. Infobip allows marketers to grab new customers’ attention with stunning emails.
Many marketers face a great loss of current subscribers every day. It has become the biggest challenge for marketers to retain current subscribers. Marketers need to do every possible effort to retain active subscribers. Intercom helps marketers achieve their goals with scalable, personalized email automation via emails, in-app messages and push notifications.
Low Clicks Low Rates
Another major problem marketers face is the low conversion rate. With low clicks, marketers face difficulty in achieving their goals. Experts suggest running the re-engagement email campaigns at regular intervals. SalesCatalysts is a fully focused customer relationship management solution. The tool helps in sending, delivering, tracking and analyzing the email campaigns. The tool can be adopted by every small and big business as it offers a huge platform for every great idea.
One great obstacle that marketers face in the email marketing campaigns is the challenging performance measurement. With this, marketers also get into trouble when measuring ROI. Closed-Loop marketing can help marketers get out of this trouble. SAS helps in unlocking the customer’s insights with amazing customer experience. The tool helps marketers in differentiating their brands through targeted and tailored customer experience with real-time data analytics.
Barbara Hernandez-Taylor, Head of Product Marketing at Azuga
Email Marketing Tools
If you want to effectively manage your email lists, you should consider investing in an email marketing service. Constant Contact is beginner-friendly and it’s one of the largest email marketing services. It includes surveys, donations, A/B testing, automation and more. AWeber is another great email marketing service. It’s one of the oldest providers, they offer templates, autoresponders and email tracking.. The email marketing tool you decide to go with is really dependent on what you’re looking for in a service. Each tool offers a variety of features, pick the one that would best benefit the campaigns you foresee taking part in.
Creating an Effective Email Marketing Campaign
Before you start creating an email marketing campaign, set a clear goal. Some examples include re-engaging subscribers, welcoming new subscribers or boosting engagement. If you want to create a successful campaign, you’re going to need to know your audience and what they’re looking for. Spend time looking over demographics and conducting A/B tests.
Daniel Foley, Director at Assertive Media
ActiveCampaign – Allows for anyone to understand and use it, you do not need any experience in the field.
HubSpot – Is an all in one for sales and marketing, and any revenue can be put straight back into a marketing campaign, newsletter and more.
Rejoiner – Is expensive, but is a great tool as they become your remote email marketing team.
ConvertKit – Is very simple, and will help provide that regular content you may need.
SendinBlue – Leads in transactional email services, and could be an asset to your company.
Erico Franco, Inbound Marketing Manager at Gravity Digital Marketing
Email marketing means attract and convert, here follows some technologies that I can not live without:
Hubspot (Inbound Marketing)
A bit pricey but it will deliver the correct email content to your audience. Increasing traffic and conversions.
Will help to fill the gaps and connect your applications to talk and work together.
iStockPhoto (Stock Photos)
You need a good visual for your emails and landing page so having a iStockPhoto signature will help a lot.
leadpages (Landing Page Creation)
So you can quickly create cool landing pages for your campaigns.
Callpage.io (Call Automation)
Will engage your prospects to call you direct from your landing pages improving the lead flow and sales.
Simone Timen, Community Marketing Associate at Jotform
Is an affordable, easy-to-use email marketing tool that can be used by anyone. The tool allows you to create email automation sequences easily, run A/B tests within those sequences, and even trigger SMS messages on your site. ActiveCampaign truly does it all and does so for a great price.
Is another great email marketing automation tool. The price tag, however, is on the higher side. To be fair though, Rejoiner manages your email marketing platform for you, so you’re pretty much outsourcing your email marketing strategy and management.
Is also worth a mention. The service is easy to use, integrates well with multiple platforms, and is fairly affordable with plans beginning at just $10 a month.
Shagun Chauhan, Business Consultant at iFour Technolab Pvt. Ltd.
It is an email marketing tool with a very simplistic UI. This tool provides unlimited email sends with every plan, as well as powerful automation capabilities and 24/7 live support. Helps create a pop-up form to grow your email list and capture leads and subscribers.
It offers features such as automation, segmentation, pop-ups, embedded forms, and landing pages. This is a great tool for smaller businesses and freelancers as it is simple to use, they have a forever free plan and also offer 24/7 live customer support.
It is majorly used by the eCommerce business people. This tool offers a wide range of features to simplify sales funnels, marketing automation, and personalization to help you build personal and profitable customer relationships at scale by creating follow-up messages that are very targeted and personal.
It is an omnichannel marketing automation service that allows you to manage cross-channel messaging campaigns via email, SMS, web push, mobile push, WhatsApp and other instant messengers. Customize messages for every subscriber in real-time based on how they interact with your website and messages with this tool.
It is a white-label email marketing solution. Some of their features include A/B testing, email marketing reports and smart segments that are based on subscriber activity in order to target your emails.
Paul Bonea, Founder of Perfect Data
This is an email outreach software, where you upload a list of emails in .csv format and then automate your cold email outreach campaign. Mailshake allows users to track opens, clicks, schedule automated replies based on various conditions and even reply from the app itself. It also has a feature called “mail merge” where you can fill in .csv cells with predefined content for each contact, and MailShake automatically fills them in for you. It also has integrations with leading CRM’s such as Pipedrive, so you can track the efficiency of your campaign. Price can be a bit steep at $59 per month.
Yet Another Mail Merge. This is basically a much stripped down version of Mailshake, but at a fraction of the price, 28$ per year. It doesn’t have an online dashboard, and instead it’s used as a Google Sheets integrations. Basically, you install this plugin to Google Sheets, connect it to Gmail and it then sends bulk email campaigns, complete with mail merge, directly from Sheets. Just as with MailShake, it tracks opens, clicks and replies but you can only reply to them from the actual Gmail client. Overall, it’s a great email outreach tool for a marketer who is on a budget.
What makes this tool great is its deep integration with WordPress, which allows you to do pretty everything from your dashboard. It has a very extensive feature list, which allows that covers everything from capturing new subscribers, to email automation, statistics, segmentation, WooCommerce and more. Because of its extensive integrations, it cuts down on many other plugins and tools that might clutter up a marketer’s efforts. It’s pricing model is also pretty friendly, with 1000 free subscribers followed by a premium version that starts at $13 per month.
Streak CRM for Gmail
Streak is probably the best Gmail plugin for users that rely on email to build and maintain business relationships. A user can create notes, schedule discussions, conversations, track potential clients as they move through a marketing funnel and close deals. Being a Gmail-centric software, Streak allows integrations with G-suite accounts, including Calendar, Drive, Sheets and so on. It even has its own Gmail and Android apps for users who like to answer emails on the go.
Adam Hempenstall, CEO & Founder at Better Proposals
Mailchimp – Because we use it since our very beginning. It lets us update our plan based on the number of active subscribers and it allows us to create emails easily.
Hunter.io – To find email addresses of people that we want to reach out to.
Litmus – For testing out the emails that we send for a variety of factors.
E-goi – To send SMS and voice messages as follow-up to our emails.
Avinash Chandra, CEO & Founder at BrandLoom
You can do both email and sms marketing campaigns with this tool. The best thing about SendInBlue is that it is great for those who have limited budget.
This is good for bloggers and ecommerce platforms. Drip is a good choice for beginners, and if you want to sell multiple products- it is an excellent option.
If you want lots of features, MailerLite is a good choice for you. This is a new tool. The best thing about it is that it is available in many languages.
Jakub Kliszczak, Marketing Specialist at CrazyCall
Email Subject Line Tester
What is does it simple. It takes your subject line and grades it in regards to the most important aspects of how various email providers filter subject lines. While it may sound simple, it can be a gamechanger to your email game. That’s because a subject line can easily prevent your email from being delivered and, at the same time, it’s not that hard to optimize it. Moreover, Subject Line Tester also optimizes your subject lines in regards to how appealing they are and how likely they are to increase the open rates.
Anastasiia Khlystova, Content Marketing Manager at HelpCrunch
For sending email campaigns because we like to keep all our customer communications in one place. You can send both manual (one-time) and automated (based on certain triggers) emails.
For checking if our emails aren’t too spammy. You send your emails to their server and the tool shows you the score from 1 to 10 of how many spam markers your email contains.
For generating professional email signatures. You can create your unique email signature that will be perfectly in line with your brand and business identity.
For creating custom responsive email templates. Stripo’s email builder is drag-and-drop and offers numerous customization options.