Meet Leo Rusinov, Account Manager

Leo Rusinov Picture
Leo has an extensive background in email marketing and has helped companies to achieve measurable ROI. He enjoys learning about new technologies, and when he isn’t working, he can be seen riding his motorcycle and playing guitar. He graduated from Boston University School of Management with a Bachelor of Science degree. We are very excited to have Leo join our Sales team!

Q: What’s your professional background?
A: I have experience in user acquisition and performance marketing – specifically in email (obviously!)

Q: How did you get involved in email marketing?
A: I started my career running compliance for email channels for a top tier education lead generation company. From there, I was hooked.

Q: What email marketing tips do you have?
A: Good data = good results

Q: What are your hobbies outside of work?
A: When I have free time I love to play guitar and ride my motorcycle.

Q: Any fun facts about yourself?
A: I speak fluent Russian!

Meet Katherine Boyarsky, Marketing Associate

Katherine Photo
Katherine has a background in PR, Marketing, and Journalism. She has worked for a PR firm, a major healthcare company, and in the broadcasting industry. She is as enthusiastic about RI beaches as she is about social media and email marketing (which is a lot). Katherine graduated from Villanova University with a degree in Communications and specializations in Journalism and Media Production. She hails from Rhode Island and lives in Boston, and is thrilled to be at FreshAddress.

Q: What’s your professional background?
A: I started out my career in journalism and news radio, but fell in love with marketing. I have worked on the data analysis side of marketing, the public relations side, and now I am able to combine both in one dynamic role!

Q: What email marketing tips do you have?
A: Since I started working at FreshAddress, I have learned that growing your list and maintaining clean and up-to-date records are key. If you learn one thing in the email marketing world, it’s the importance of your foundation, which is your data. If you have bad records, you won’t get anywhere with your email marketing initiatives!

Q: What are your hobbies outside of work?
A: I enjoy reading, traveling, and swimming. I love game shows and trivia and I’m a huge fan of film.

Q: Favorite quote?
A: “Optimist: someone who figures that taking a step backward after taking a step forward is not a disaster, it’s a cha-cha.” —Robert Brault

Recent Posts

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]

What would it take to make the 2019 holiday season a smashing success for your company? If being able to reach 20% to 40% more of your customers via email would help move the needle for you, read on! We work with some of the world’s biggest brands to deliver more of the clean and […]

Email is vital for good communications in the election process. Political campaigns need to engage with the widest audience possible. That means sending email to donors, supporters, volunteers, and voters. Want to run a successful email-driven political campaign? Start by addressing the 2 key areas where political email marketing often falls short: email data quality […]
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