Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson Softail Deluxe.  Raised in Manhattan and now living in New Hampshire (Live Free or Die!), she earned a Bachelor of Science in Business and an MBA from Western New England University.

Lori CollinsQ: WHAT IS YOUR BACKGROUND EXPERIENCE?

I’m a 10-year veteran of the United States Air Force. For the last 15 years, however, I’ve been focused on online and offline direct marketing, guiding clients on how best to acquire new customers and keep the ones they have.

Q: HOW LONG HAVE YOU BEEN WORKING FOR FRESHADDRESS?

I’ve been with FreshAddress for three months now.

Q: IF YOU COULD GIVE ONE TIP TO EVERYONE DOING EMAIL MARKETING, WHAT WOULD IT BE?

Since email addresses are not static, be sure to to clean and validate your data  – with a reputable vendor – on a consistent basis.

Q: WHAT’S YOUR FAVORITE PART ABOUT YOUR WORK

Meeting new people and providing a necessary solution that actually improves marketing results.

Q: WHAT ARE SOME THINGS YOU ENJOY WHEN YOU’RE NOT THINKING ABOUT EMAIL?

I’m a gym queen, football fan, fiction reader, amateur chef, and an avid internet researcher. I look-up anything and everything online!

Recent Posts

To be successful, political campaigns need to get their message out to as many voters as possible. Email plays a crucial role in this process. It allows your campaign to connect with people that want to hear from you, any time you want, with whatever message you like. Here’s the rub. Email only works if […]

Ready to get back to work now that your holiday email campaigns are the rear view mirror? Yeah, neither are we. So, let’s look at some of the share worthy emails that landed in our inboxes since the season began back in, oh, about August. In case anybody’s watching you, just say you’re doing research […]

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]
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