Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson Softail Deluxe.  Raised in Manhattan and now living in New Hampshire (Live Free or Die!), she earned a Bachelor of Science in Business and an MBA from Western New England University.

Lori CollinsQ: WHAT IS YOUR BACKGROUND EXPERIENCE?

I’m a 10-year veteran of the United States Air Force. For the last 15 years, however, I’ve been focused on online and offline direct marketing, guiding clients on how best to acquire new customers and keep the ones they have.

Q: HOW LONG HAVE YOU BEEN WORKING FOR FRESHADDRESS?

I’ve been with FreshAddress for three months now.

Q: IF YOU COULD GIVE ONE TIP TO EVERYONE DOING EMAIL MARKETING, WHAT WOULD IT BE?

Since email addresses are not static, be sure to to clean and validate your data  – with a reputable vendor – on a consistent basis.

Q: WHAT’S YOUR FAVORITE PART ABOUT YOUR WORK

Meeting new people and providing a necessary solution that actually improves marketing results.

Q: WHAT ARE SOME THINGS YOU ENJOY WHEN YOU’RE NOT THINKING ABOUT EMAIL?

I’m a gym queen, football fan, fiction reader, amateur chef, and an avid internet researcher. I look-up anything and everything online!

Recent Posts

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]

What would it take to make the 2019 holiday season a smashing success for your company? If being able to reach 20% to 40% more of your customers via email would help move the needle for you, read on! We work with some of the world’s biggest brands to deliver more of the clean and […]

Email is vital for good communications in the election process. Political campaigns need to engage with the widest audience possible. That means sending email to donors, supporters, volunteers, and voters. Want to run a successful email-driven political campaign? Start by addressing the 2 key areas where political email marketing often falls short: email data quality […]
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