Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson Softail Deluxe.  Raised in Manhattan and now living in New Hampshire (Live Free or Die!), she earned a Bachelor of Science in Business and an MBA from Western New England University.

Lori CollinsQ: WHAT IS YOUR BACKGROUND EXPERIENCE?

I’m a 10-year veteran of the United States Air Force. For the last 15 years, however, I’ve been focused on online and offline direct marketing, guiding clients on how best to acquire new customers and keep the ones they have.

Q: HOW LONG HAVE YOU BEEN WORKING FOR FRESHADDRESS?

I’ve been with FreshAddress for three months now.

Q: IF YOU COULD GIVE ONE TIP TO EVERYONE DOING EMAIL MARKETING, WHAT WOULD IT BE?

Since email addresses are not static, be sure to to clean and validate your data  – with a reputable vendor – on a consistent basis.

Q: WHAT’S YOUR FAVORITE PART ABOUT YOUR WORK

Meeting new people and providing a necessary solution that actually improves marketing results.

Q: WHAT ARE SOME THINGS YOU ENJOY WHEN YOU’RE NOT THINKING ABOUT EMAIL?

I’m a gym queen, football fan, fiction reader, amateur chef, and an avid internet researcher. I look-up anything and everything online!

Recent Posts

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

The tide of data privacy and security laws that has been sweeping the globe is about to wash ashore in the United States with the CCPA. Are you ready for it? U.S. email marketers have been subject to CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) since 2004, but the law doesn’t specifically address […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]
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