Valentine’s Day is right around the corner and with consumers projected to spend $18.9 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails.

Below are three Valentine’s Day emails that I especially ♥.  Did you receive any that made you swoon?  Share them with me @FreshAddress!

1. Gymboree
Subject Line: ♥ it! 30% OFF Valentine’s Day Looks

Gymboree Valentine's Day Email

There are a few reasons why I appreciate this email from Gymboree.  First, the adorable child models… so. much. cuteness.  Next, Gymboree was able to create a Valentine’s Day theme by incorporating their merchandise (red heart sunglasses, pink skirt, etc.) into the design rather than filling the email with a bunch of cliché imagery like hearts, lips, and roses.  Also, the email is mobile-optimized (as all emails should be in this day and age).  Finally, Gymboree uses a heart emoticon in their subject line.  The marketers at Gymboree clearly understand that emojis in subject lines are seriously trendy right now.

2. TOMS Shoes
Subject Line: Valentine’s Day gifts from the heart

TOMS Valentine's Day Email

I really love this clean, simple email from TOMS.  The design and color palette is so aesthetically pleasing and, like Gymboree, TOMS created this design by incorporating some of their own holiday merchandise. It was super clever to use a pair of canvas shoes for the “v” in “love,” too.  In addition, TOMS displays clear CTA (call-to-action) buttons in the email which make it easy for the recipient to tap and buy.  If you didn’t already know, TOMS practices their “One for One” movement.  What better way to spread the love?

3. Birchbox
Subject Line: Send a Compliment, Make Someone’s Day

Birchbox Valentine's Day Email

I received this Valentine’s Day email from Birchbox in my own inbox last year and loved it so much, I had to bring it back again.  Birchbox decided to take a whole different route when creating their campaign and I think they nailed it.  Rather than persuade the recipient to purchase by offering discount codes and sales, Birchbox shows love to their customers and encourages them to do the same by sending a “compliment-o-gram” to “someone special.”  That’s it, no purchase necessary.  The selection of cards is pretty silly, but still a fun concept that’s sure to bring a smile to your recipient’s face.

 

Score, Test, and Design Email

Recent Posts

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]

FreshAddress had the chance to volunteer at Rosie’s Place in Boston last week as part of our 20th anniversary celebration. Thirteen of our team members worked alongside Rosie’s staff to prepare lunch for more than 150 people. Simply put, they put us to work! We chopped vegetables, served meals, cleared tables, washed dishes and much […]

Calling all Bronto customers! We’re excited to announce that SafeToSend is now integrated with Bronto! If you’re using automated SafeToSend, you can now connect your FreshAddress Client Portal account with your Bronto account. This allows you to easily upload your lists and segments for SafeToSend processing and import your results back into Bronto without ever […]
Chat with us