Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Watch FreshAddress and InboxArmy for a deep dive into the world of email marketing optimization and how to maximize the impact of your campaigns. We covered a range of topics including:

      • Develop a bulletproof email marketing strategy that leverages data, technology, and creativity to propel your business forward.
      • Build a high-quality email list that generates measurable business results.
      • Craft impactful automated email campaigns that delight your subscribers, convert at a higher rate, and boost your bottom line.
      • Avoid the list building and creative shortcuts that can derail your entire email program.
      • Analyze and evaluate campaign performance by focusing on the metrics that matter.

Recent Posts

In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly to encourage your email subscribers to connect with your brand and to keep building on that […]

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]
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