FreshAddress recently worked with MyLife.com to complete a case study on how they used FreshAddress’s patented Email Change of Address (ECOA) service to increase ROI and get 10-15% of bounced users back.

“Using those updated email addresses, the ROI has always worked out,” said K.C. Brotherton, Vice President of Revenue, Search, and Data at MyLife.com.

According to Marketing Metrics, The probability of selling to an existing customer is 60 – 70 percent. The probability of selling to a new prospect is 5 – 20 percent.”

Download this case study to learn more about how MyLife.com reclaimed inactive subscribers and won back ~13% of their bouncing email addresses.

More FreshAddress case studies here!

Related Posts

When you google ECOA, you’re more than likely to find the Ethics & Compliance Officer Association or learn about the Equal Credit Opportunity Act than actually discovering what Email Change of Address is all about. Hopefully that speaks less of our SEO, and more to the fact that Email Change of Address is simply a […]

Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted to address its problem with undeliverable emails head-on. The organization knew that its donors and […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]
Chat with us