Holiday Email Hall of Fame: What’s Your Favorite?

We always look forward to the end of the year and the holiday season because we get to see how creative our peers in the email industry can be with their holiday themed emails. (Want to see ours? Check it out here, and stick around for the blooper reel!)

Here are 3 emails that stood out in the inbox this holiday season:

1. “Making a List, Checking it Twice” by Movable Ink

Movable Ink Holiday Email

Movable Ink’s email message scores on all counts, blending charity and cheer in a way that also drives reader interaction and deftly highlights the email-marketing agency’s capabilities without over-selling:

  1. Clicking the “Click to Tweet” button generates a $1 gift to Meals on Wheels. Watch the donation grow every time we open the email.
  2. A real-time poll lets you pick your holiday plans and refreshes the results every time you open the email. (No, you’re not the only one who’s staying home for the holidays.)
  3. A dynamic copy block displays the live five-day weather forecast for your city. (More rain?!)
  4. The group photo: we love seeing everyone who makes the magic happen.

Any one of these would have made the message memorable, but all four make it awesome!

2. “Happy Holidays from Overit – Enjoy Our Video” by Overit

Overit Holiday Video

Normally, we like emails that deliver their important content within the message. However, the video at the center of this charming greeting from Overit is well worth that extra click. (Try it for yourself!)

In addition to their entertaining video, Overit’s email was designed to look as good on a desktop as it does on mobile. That’s not backward thinking, by the way – with more than 50 percent of emails being opened on mobile now, it’s just good design practice to think mobile-first.

3. “Do you know anyone who has been naughty NOT nice this year? Try some #SantaBanter!” by Phrasee

Phrasee Holiday Email

Call this one “Cards Against Humanity: the holiday version.” Phrasee creates a personalized Christmas story that you probably won’t be reading to your kids by the warm glow of the Christmas-tree lights. Ready for a laugh? Create your own story here.

Yep, it’s downright edgy, but so is Phrasee’s brand voice in its regular email newsletters which uses artificial intelligence and machine learning to create winning email subject lines. We won’t send our little stories to our moms, but we can’t say the same about sending to our friends.

Check out some of our other favorite seasonal greetings on our virtual fireplace mantel (aka our dedicated Pinterest board.)

Did you receive any fun holiday emails?  Share them with us @FreshAddress!

list churn banner1

Related Posts

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up 12% over 2016, with email […]

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing.  ‘Tis the season for giving […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]
Chat with us