Are you missing out on millions of dollars in potential revenue without even knowing it?

If you’re a retailer that’s not using an email validation service to check every email you collect at the point of sale, you are! (Don’t worry, we can help)

How It Happens: Data Collection Error at Point-of-Sale

Retail stores are crowded and noisy. Shoppers are often busy and distracted. Your cashiers need to process transactions quickly to keep checkout lanes moving. This is makes it difficult to collect an accurate email addresses for your customers.

As a result, point-of-sale email collection error rates range from 10% to 30%. Let’s say yours is 15%. If you collect 500,000 email addresses annually, that’s 75,000 customers you can’t reach via email.

The Cost of Collecting Bad Email Data at Point of Sale

At a super conservative value of $2 per customer email address, that’s $150,000 in lost revenue in one year. Depending on what you’re selling, the number is likely at least 5X to 10X higher.

We can fix this problem for you by “spell-checking” every email address you collect:

  • In stores at point of sale
  • Through the forms on your website
  • Via telephone through your customer service department

The Solution: Integrate Email Validation with your Point of Sale (POS) System

Our SafeToSend email validation service is the perfect low-cost solution to this problem. It allows you to clean and correct email addresses in real time and drastically reduce your point of sale error rate. In the illustration above, a retailer could have prevented that $150,000 loss with a $3,000 investment. Here’s how the process works:


We make sure that each email address you collect is valid and deliverable.


If a customer enters a typo, we detect it and give them a chance to correct it on the spot. We’re in a unique position to do this for 2 reasons:

  • We’ve been analyzing email registrations over the past 2 decades. As a result, we know more about email addresses than any company in the world!
  • We’ve developed patented spell-check technology that allows us to correct the vast majority of inadvertent errors (up to 7 errors in a single address).


If the email address passes the first two steps, we make sure it doesn’t pose a deliverability threat. That means it’s not a spamtrap or anything else that’s toxic to your database.

We’re like CSI for email addresses! We’ve got a team of data scientists whose only job is to find spamtraps. This is something that no other provider can do.

Wrapping Up:

The customers in your store are an untapped source of new email addresses and revenue. Set your point of sale system up to capture a good email address for them. Then, you’ll be able delight them by delivering what they want and expect from you, including:

  • Special offers
  • Discounts
  • Rewards points
  • News and information

The alternative here is to ignore the problem and lose these customers to a competitor. It’s really that simple.

If you’re interested in reaching more customers via email and generating more of the opens, clicks, and sales your company relies on you for, let’s talk!

Want to Learn More?

Recent Posts

Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot have been sending back-to-school/back-to-college campaigns practically since school doors closed for the summer. But there […]

Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate the deliverability waters.  And […]

Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended recipient. In today’s world, email is often the best (and only) way to reach your […]
Chat with us