Looking Back on DMA & THEN 2015

When we learned that the annual Direct Marketing Association (DMA) conference was taking place in our own backyard (shout out to Boston!), we could hardly wait. Right off the bat, it was clear that the 2015 DMA show had a much different ambiance than in years past. The DMA re-invented its flagship event this year with a trendy new name (&THEN), a hip new vibe, and a vigorous focus on digital innovation.

DMA banner_blog

Speaking of innovation, a few highlights from the event include:

  • 15 early-stage martech startups battling it out for $25,000 in a “Shark Tank” style competition. Congrats Vistar Media!
  • The 2015 Innovation Awards showcasing the next generation of digital disrupters. Shameless plug: FreshAddress took home an award for our eSpend Score email scoring solution.

In my eyes, there were 3 things that made this event a success:

  1. Content focused on inspiration and change. I’ll take a free  one-on-one session with an expert or an interactive workshop over a glorified sales pitch any day! Each session I attended taught me something I could bring back to the office and benefit from right away. I definitely can’t say that for every tradeshow I attend.
  2. The chance to see Boston recognized for the thriving marketing innovation it is. Enough said.
  3. Our epic casino party (more about this in a minute).

While DMA goers worked hard all day networking and attending sessions, they played hard too.

The Goo Goo Dolls put on a killer show. Grammy Award winner John Legend performed and closed the event with a touching keynote speech. There was even a beer pong tourney (courtesy of Boingnet). Our very own Jon Tejeda took home the first place title! Check out this video of him reliving his college days.

We also hosted a “cocktails and cards” DMA party at Lucky’s Lounge. We had a blackjack tournament, antique cars, tons of food and drink, and raffled off an Apple watch. Congrats to our winner, Lauren McNally, of American Management Association!

We had a blast talking (and playing blackjack) with our current clients and partners, and met some great new friends. Thank you so much to all who attended – it was certainly a night to remember! Couldn’t make it to our party? Here are some photos of the event.

We’ll see you next year, &THEN, in sunny LA – and don’t worry, we’ll bring plenty of ostriches!

 

Facebook Custom Audience Connector Webinar

Recent Posts

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

The tide of data privacy and security laws that has been sweeping the globe is about to wash ashore in the United States with the CCPA. Are you ready for it? U.S. email marketers have been subject to CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) since 2004, but the law doesn’t specifically address […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]
Chat with us