The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.
Each channel has a valuable role to play. Social is an ideal tool for informal, organic “conversations,” lead generation, branding, and content sharing. Email, on the other hand, is well-suited for one-to-one business communications and targeted marketing messaging. Social’s value lies in opening the door to new relationships, while email’s value lies in nurturing relationships and closing the deal.
Read more of the original article at Chief Marketer.
This article was written by FreshAddress staff members Jeremy Laverdiere (Account Executive) and Eve Bould (Marketing & Communications Manager). It was originally published in Chief Marketer’s “Email Essentials” Newsletter on Jan 3, 2012.