FreshAddress is celebrating 20 years in business! What started as a cool idea for keeping in touch with friends online has evolved into so much more. Let’s take a trip down memory lane and see how it all started…

FreshAddress Celebrates 20 Years in Business

The year was 1999 and I wanted to email an old college friend but didn’t have her current email address. After searching the internet for hours (this was five years before Facebook was founded, folks!) I realized there wasn’t a website that could help me.

Austin Bliss pre-FreshAddress

Seeing a clear opportunity, I partnered with my friend Bob Mack to develop a solution. We roughed up a design for an email change of address database, came up with the name FreshAddress and registered the domain on May 20, 1999:

FreshAddress Domain Registration

Coding away feverishly on our laptops, corporate HQ was my kitchen table in Somerville MA:

Original FreshAddress HQ

When we needed a break, we’d take the short walk to the Thirsty Scholar and have a drink while mulling over our latest challenge. On November 1, 1999, our free email change of address website FreshAddress.com went live!

Original FreshAddress Website

And a few months later, we were ready to expand the business and we partnered up with Bill Kaplan, an expert in strategic development and business growth.

FreshAddress CEO Bill Kaplan

 

How We’ve Grown

It’s been a wild and rewarding ride! FreshAddress has evolved into a complete email marketing intelligence company and since our humble beginnings, we’ve: FreshAddress HQ

  • Cleaned over 10 billion email addresses for 2,000+ clients, including 25% of the Fortune 100
  • Moved into our own office building
  • Secured five U.S. patents covering our email hygiene process and our Email Change of Address (ECOA) technology
  • Recently completed our 50th consecutive quarter of profitability
  • Partnered with private equity firm TZP Growth Partners to accelerate the company’s next phase of growth and innovation.

Thank You

None of this would be possible without our valued clients, some of whom have been with us since the early days, and to our greatest asset, our people. The future looks bright and we couldn’t do it without you both. Thank you!

Recent Posts

Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]

A Fresh Review of B2B Email Verification Providers By Chris DeMartine, Managing Director at Programmatic B2B, LLC Email address quality has never been more important than it is today. With ISPs and companies continuing to tighten the reins on which email communications get delivered and which get discarded, B2B marketers face difficult and complex challenges. […]

How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that marshals […]
Chat with us