As most of our readers are aware, in late September, as part of a bankruptcy auction, Barnes & Noble acquired all of Borders’s intellectual property – including a customer database of 48 million records – for $13.9 million. Barnes & Noble then emailed Borders’s former customers, requesting that they opt-out if they did not wish […]

The Holiday Hustle The holidays seem to arrive earlier and earlier with each successive year. While the Friday after Thanksgiving used to mark the unofficial start of the holiday season, retailers have set the clock ahead in recent years, beginning holiday marketing in earnest on November 1st. According to Responsys’s “Retail Guide to the Holiday […]

Last month FreshPerspectives explored the anatomy of a “Phishing Attack” and gave some tips on how to recognize attempts to commandeer personal information online. This month we outline how to proactively prevent damage from phishing expeditions and how to respond if you suspect an attack may have succeeded. To review, ‘phishing’ is the practice of […]

‘Phishing’ is the practice of sending fraudulent emails, designed to mimic the emails of legitimate companies, in order to “bait” individuals to reveal personal information such as credit card or Social Security numbers, passwords, and birthdays. With high-profile data breaches in the news every day in the past months, most companies and individuals have found […]

Just a little over two years ago, Groupon sent out its first deal, a half-price offer for pizzas in the restaurant on the first floor of its building in Chicago. Today, having recently rejected Google’s offering of $5.3 billion to acquire the company, it is currently exploring an IPO some analysts are valuing at $10+ […]

With retailers and analysts alike crowing about 2010 holiday online sales, one thing is clear: shoppers went online, liked what they found, and bought. MasterCard Advisors SpendingPulse reported that online holiday sales exceeded $36B, representing 5.5% growth over the same period last year and including six $1B sales days. Descriptions of online merchants’ holiday seasons […]

Late this fall, Facebook announced a new messaging service that combines all of a user’s message types –- Facebook messages, emails, SMS, chat messages, etc. — into a single bucket. Unlike current email platforms, however, that bucket would have 3 dividers, or more correctly, “folders” labeled Messages, Other, and Spam. The “Messages” folder would receive […]

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the second in our series of “Client Insights,” which we hope will provide you with answers to some of your most vexing issues. Our […]

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the first in our series of “Client Insights,” which we hope will provide you with answers to some of your most vexing issues. Our […]