Monterey Car Week wrapped up on Sunday with auction sales topping over $300mm. While the world is abuzz with the news that 71 classic vehicles sold for over $1mm each, Team Fresh has been chewing on a smaller, yet still talked about factoid: Lincoln unveiled a new “Black Label” Collection. It includes three themes, available […]

The Los Angeles Times reported yesterday that Taiwanese smartphone and tablet manufacturer, HTC, has inked a spokesperson deal with “Ironman” actor, Robert Downey, Jr.  Downey is slated to star in and have creative input in the company’s new marketing campaign, “Here’s To Change,” (H.T.C. – get it?) that rolls out on Aug 15. The campaign is […]

So much for a slow summer! Anyone paying even a little attention to the email marketing space over the past couple of months has seen a blizzard of activity as ESPs big and small get snapped up. First there was ExactTarget’s acquisition by Salesforce.com, then Adobe’s takeover of Neolane, and most recently Deluxe Corporation’s purchase […]

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a campaign urging email subscribers to […]

In our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic of concern to email marketers today. This time, we’re focusing on how to keep the holiday rush from being frightful and instead how to make it the most lucrative possible. Our panelists this month are: Robin […]

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On July 31, 2012, Microsoft introduced their newest webmail service, called Outlook.com. This means an inevitable fall from grace for Hotmail.com and Live.com, the previous favored children of the Microsoft empire. In fact, the software giant tweeted that within one hour of the launch, they had already hit 1 million users of the new Outlook.com. […]

My children tease me about becoming a Pin(terest)-Head. My friends know that any conversation can result in me pulling out my iPhone to show my latest pinned favorites. Fabulous appetizer recipes? I have them pinned. Teenage Mutant Ninja Turtle fingernails? They’re on my My Style board! The amazing rug I covet if only I had […]

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna Holmes, Director, Interactive Department, Chapman […]

Each month in our continuing Partner Insights series, we asked several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their top tips to increase email marketing ROI. Our contributors this month are: Ed Hadley, Senior Marketing Manager, Neolane, Inc. Dennis Dayman, Email […]

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic vexing email marketers today. This time, we’re delving into reactivation – specifically: how to reactivate subscribers that are not opening/clicking? Our panelists this month are: Tom Sather, Senior Director, Email Research –ReturnPath Simms Jenkins, […]

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Each channel has a valuable role to play. Social is an ideal tool for informal, organic “conversations,” lead generation, branding, and content […]