Email Marketing Tips

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]
FreshAddress

When: Tuesday, October 30 at 11 AM EST/ 3 PM GMT Who: Kath Pay – Founder & Senior Consultant, Holistic Email Marketing Austin Bliss – President & Co-Founder, FreshAddress What: [Webinar] Hot or Not – A Live Critique of Email Capture Forms Trying to grow your email list? No matter what you are doing to […]
Email Marketing Tips

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]
Customer Journey

3 Free Holiday Email Marketing Preps And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to the all-important fourth quarter and how your holiday email […]
Email Design Tips

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime” or “Prime Day” themes. Brands […]
Email Marketing Tips

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming Up Your IP Addresses Automatically” that […]
Email Design Tips

GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they can comply with one of […]
Email Validation

Email Capture Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at the Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email capture. Special thanks […]