FreshAddress Archive

Email Marketing Tips

Your No. 1 Job for Email Marketing: Make It Less “Me” and “Meh”

Adobe’s 2018 consumer email study has a few surprises about how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email marketing but also has some cautions that might prompt you to rethink your email strategies and tactics. 10 stats […]

Email Append

How Email Appending Drives Massive Sales Growth for Home Improvement Companies

Email Appending Case Study: Leading U.S. Home Improvement Company Background: The client is one of the country’s largest home improvement companies and relies heavily on email to set appointments with customers and nurture them through the buying process to the point of conversion. The decision to invest in an email appending service was an easy […]

Email Marketing Tips

(New White Paper) Email Address Collection Best Practices

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

Customer Journey

Holiday Email Marketing: Free Tips & Tools to Prepare Today

3 Holiday Email Marketing Preps You Can Do for Free this summer! And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to the all-important fourth […]

Email Design Tips

Prime Day Upends Summer/Back-to-Class Email Strategies

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime” or “Prime Day” themes. Brands […]

Email Validation

(Case Study) SafeToSend Email Validation Helps Leading Fitness Brand Mitigate Data Breach Risk

Email Validation/Data Breach Case Study The Problem: A Major Data Breach A leading health and fitness brand (“Provider”) suffered a massive data breach, which affected ~100 million of their customers/users (“Users”). In an effort to address its Users’ concerns and to clarify the situation before too much damage was caused to its reputation, the Provider […]

Email Marketing Tips

IP Warm-Up Best Practices: UPDATE

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming Up Your IP Addresses Automatically” that […]

Email Marketing Tips

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to use,” according to a memo from Carolyn Everson, Facebook’s VP […]

Email Design Tips

Opt in again for GDPR? 9 email re-permissioning examples from 7 brands

GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they can comply with one of […]

Email Validation

How To Master Point-of-Sale Email Acquisition

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email acquisition. […]

Email Marketing Tips

Email List Hygiene: The Definition of A Quality Email Address

What does a quality email address look like? On a basic level, there are 3 attributes that every quality email address shares: Step 1: Deliverable This one is simple. The email address doesn’t bounce and reaches AN inbox. Step 2: Accurate Next, the email address must not only be deliverable, it has to reach the […]

Email Marketing Tips

8 Strategies for Capturing Quality Email Addresses

By Austin C. Bliss – President

We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Here are 8 tips to get you moving in the right direction! 1. Ask for your customer’s email address everywhere! On every page of your website […]