When you google ECOA, you’re more than likely to find the Ethics & Compliance Officer Association or learn about the Equal Credit Opportunity Act than actually discovering what Email Change of Address is all about. Hopefully that speaks less of our SEO, and more to the fact that Email Change of Address is simply a […]

Mid-February marked our first full month of deploying exclusively opt-in permission messages for all of our deployment-related services, including email appending and our patented Email Change of Address (ECOA) service. We’re pleased to report that this change has been a resounding success thus far, with a universally positive reception from new and existing clients alike. […]

We thought you might be interested in meeting the person behind the technology…so this month, we are interviewing one of our employees who is responsible for conceiving and developing many of the improvements in our services. Name: Austin Jordan Position: Director of List Processing Tenure at FreshAddress: 7.5 years Background: Austin joined FreshAddress shortly after […]

We thought you might be interested in meeting the person behind the voice on the phone…so this month, we are interviewing one of our employees who our clients interface with on a regular basis. Name: Nicole Edwards Position: Senior Client Project Manager Tenure at FreshAddress: 4.5 years Education: Bachelors in Communications from Framingham State University […]

If you were like many email marketers, you spent most of Columbus Day weekend and beyond at the DMA Annual Conference in San Francisco. FreshAddress has been exhibiting at this event since 2001 and the overall consensus from our team was that this was the best show in recent memory. Here are some reasons why: […]

According to MultiChannel Merchant’s Outlook 2010 study, respondents overwhelmingly agreed that a company’s own website and email were the two most used promotional channels. Nearly two thirds (59.5%) of total participants said they planned to increase their email marketing expenditures this year. Almost as many (51.9%) placed “more sophisticated” email programs on their wish list, […]

In business today, capturing valuable data about potential customers who have shown enough interest to pay an initial visit to your website is vital. Marketing and ecommerce professionals try to do whatever they can to entice “drive-by” visitors to return to make purchases, to provide information that will help to facilitate future sales efforts, and […]

“Life, business, everything you do, every decision you make – it’s all about risk and reward!” Bill Kaplan, CEO of FreshAddress, Inc. and founder and leader of the MIT Blackjack Team In our previous issue of FreshPerspectives, FreshAddress CEO Bill Kaplan provided a bird’s eye view of why making risk management your #1 priority is […]

The tech team at FreshAddress has been busy fine-tuning our services to provide our customers with the most accurate email technology available. Recently, FreshAddress was honored to receive the DMA Future Innovators Award, which recognizes innovative advances made in the field of marketing. The DMA presented its award to FreshAddress, Inc. for our development of […]