Some bounces are inevitable, but several strategies can reduce your exposure. 1. Switch to opt-in email. Many studies show that opt-in email outperforms opt-out messaging sent to third-party lists. Also, more countries now mandate opt-in, including Canada, whose anti-spam legislation goes into effect July 1, 2014. 2. Use email verification at opt-in. These services, such […]

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks to you, our customers, who […]

FreshAddress is pleased to announce the launch of SafeToSend Version 7, the latest version of our industry leading hygiene, correction, and validation service. After months of planning and testing, I’m thrilled it’s now available to our valued clients. Beginning today, SafeToSend Version 7, includes a host of new features such as an expanded Project Report. With comprehensive […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]

We’re thrilled to announce that our industry leading email validation solution, SafeToSend™, will be available as an app in the ExactTarget HubExchange marketplace! Starting July 15th, ExactTarget clients will have easy access to the most comprehensive email validation technology available. ExactTarget provides Fortune 500 and small businesses with on-demand software for permission-based email, mobile, and […]

We all use the catchphrase “spring cleaning,” but usually we’re talking about doing it around the house: hauling boxes of junk out of the basement, re-organizing the garage, power-washing porches, and raking the winter detritus from the yard to make way for summer plants and flowers. But it’s a seasonal project that’s appropriate for businesses […]

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists…for typos. On top of it all, they enforced the blacklist during the holiday season. One […]

After a decade of research and the analysis of over two billion email addresses, FreshAddress has built the definitive solution to email deliverability challenges: SafeToSend™ Deliverability Solution. Email hygiene and correction has come a long way since we first started our company back in 1999. So take a step back into the FreshAddress Time Machine […]

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to the dismay of email marketers, […]