It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists…for typos. On top of it all, they enforced the blacklist during the holiday season. One […]

After a decade of research and the analysis of over two billion email addresses, FreshAddress has built the definitive solution to email deliverability challenges: SafeToSend™ Deliverability Solution. Email hygiene and correction has come a long way since we first started our company back in 1999. So take a step back into the FreshAddress Time Machine […]

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to the dismay of email marketers, […]

The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned […]

In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues. Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a couple of questions of interest […]

The tech team at FreshAddress has been busy fine-tuning our services to provide our customers with the most accurate email technology available. Recently, FreshAddress was honored to receive the DMA Future Innovators Award, which recognizes innovative advances made in the field of marketing. The DMA presented its award to FreshAddress, Inc. for our development of […]