For its 2015 New Year’s resolution, Comindware vowed to improve its lead conversions and reduce its email bounce rate. Unlike most “resolutioners,” though, the enterprise software company saw results — 23 percent more lead conversions and 3 to 6 percent fewer bounces. What the business with a U.S. office in Stoneham, Mass., did differently from […]

Is Your Email List Really Clean? True email list hygiene looks at the quality of each email address in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1:  The “clean” list: Every address is formatted correctly, corresponds to […]

You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” and email hygiene involve much more than just removing undeliverable addresses. You might think, for […]

By Erik Kangas, PhD, CEO of Lux Scientiae,® Incorporated It happens — you’re sending email messages without issue, and then suddenly they’re not being delivered, or they’re being tagged as spam. A little digging reveals that the problem is that your “IP reputation” is now poor, and you need to fix it somehow. This is […]

Are email deliverability issues keeping you up at night? If so, the chances are better than 90% that your problem stems from an issue with your email list.   All it takes is one bad apple in your database to bring your email program to a screeching halt. There are a variety of addresses that can undermine your email […]

Why FreshAddress is the Matchmaker for Your Email List What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when they opted in. Your customers […]

Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising channel. Is up to 40X more effective than social for acquiring […]

Did you see the grim stats about email deliverability in 2015? In short: It’s down, possibly because email volume grew or because email services like Yahoo and Gmail are changing how they handle incoming email, including spam filtering. Return Path’s 2015 deliverability benchmark study found deliverability rates fell to 79 percent, down from 83 percent […]

Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers or a costly lawsuit; and A lucrative holiday […]