FreshAddress Announces the Launch of Free List Check A Health Scan for your Email Addresses! We’re thrilled to announce the availability of our new email list cleaning tool, Free List Check. Free List Check helps marketers quickly asses the health of their email lists. Use it to identify problems with your email lists before you […]

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Accounts Are There? FreshAddress tracks over six hundred role account email handles, which of course could be associated with any email domain. If […]

FreshAddress has launched Automatic Bill Pay. Using your stored payment method, FreshAddress can automatically bill your credit each month for your SafetoSend-Automated® or List Guard® service. If you are using any of our prepaid products you may enroll in auto refill, which will add validation or match credits to your account when your balance is […]

Mailchimp and FreshAddress Do you use Mailchimp? Are you an Automated SafeToSend client? If you’ve answered yes to both of these questions, you’re in luck! FreshAddress has integrated with Mailchimp, allowing you to upload files for SafeToSend processing directly from your Mailchimp account, and when processing is complete, FreshAddress can upload the results back to […]

FreshAddress is joining forces with best-in-class Email Service Providers to deliver integrations that make email list cleaning easier and more effective for marketers. Starting with MailChimp, and to be followed by Salesforce Marketing Cloud, and Oracle/Responsys, these integrations allow users to check, correct, and protect their email lists using our patented SafeToSend process, directly from […]

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a customer’s relationship with a brand […]

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP falsely reported the address as […]

Did your last email win-back campaign miss the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive […]

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths and misconceptions preventing many companies […]