Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

3 Free Holiday Email Marketing Preps And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to the all-important fourth quarter and how your holiday email […]

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming Up Your IP Addresses Automatically” that […]

Email Capture Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at the Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email capture. Special thanks […]

What’s new? In the Cloud: Version 7.2 is live! Additional service refinements have been added to ensure an equal distribution of resources. The new tech environment will support maximum requests per second scalability. Any users of our Real-Time validation service can obtain the 7.2 access credentials and documentation through the Client Portal. Support for Customer […]

Updated on 8/21/19 What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two major pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to […]

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing ROI. It’s very difficult, if […]

Calling All Oracle Responsys Customers We’re excited to announce that SafeToSend is now integrated with Oracle Responsys! What does this mean for you? You can now clean your email list directly from the FreshAddress Client Portal with just a few clicks. The new app helps streamline the email hygiene process for Oracle Responsys customers. It’s […]