Summary Email marketers usually use FreshAddress’s SafeToSend email validation service purely for list hygiene. This time, a noted manufacturer of home fitness equipment discovered it could combine its own customer data with its SafeToSend results to learn even more about its customers and their engagement with email. The Challenge: Declining Deliverability Bowflex is one of […]

THAT’S RIGHT – WE JUST PROCESSED OUR 10-BILLIONTH EMAIL ADDRESS! 10 billion email processed is a mind-boggling number. Imagine if it took us 1 second to determine whether each email address is not just valid but safe and not problematic, like a role account or a spamtrap. It would take 300 years to process 10 […]

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable and harmful email addresses? This […]

It’s the age of data automation, and FreshAddress is keeping up with the times! We made a concerted effort this year to integrate more automation to make your life easier, and our new Email Service Provider Connections have done just that. Over the last year, our developers have been hard at work adding and enhancing 6 […]

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email database to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

3 Holiday Email Marketing Preps You Can Do for Free this summer! And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to the all-important fourth […]

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming Up Your IP Addresses Automatically” that […]

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email acquisition. […]