As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

In early March, Oracle NetSuite announced they will be shutting down their Bronto Marketing Platform on May 31, 2022. That gives Bronto users nine months to decide whether to find a new ESP or migrate to Oracle’s Customer Experience Cloud, which might be just too big a behemoth to give the personal service you may […]

The undead that roam the earth at Halloween are nothing compared with the terrors in your email address database. These frightful traps can kill your email marketing program faster than you can say “Trick or Treat!” Why? Because they cost money to find and fix them. They can get you blocklisted, kicked off your email […]

Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate the deliverability waters.  And […]

Did you see the stats about email deliverability? It’s down, possibly because email volume grew or because email services like Yahoo and Gmail are changing how they handle incoming email, including spam filtering. We urge you to make email deliverability a priority now, to look for weak spots and vulnerabilities that are keeping you out […]

The US pandemic has more Americans online than ever before. No wonder email marketers are so laser-focused on email campaign performance. At the same time, ISPs continue to analyze and filter every campaign sent and watch closely for changes to sending behavior. How can smart email marketers manage their inbox delivery before problems crop up? […]

Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. Why Email Matters More Now […]

Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the bright side, marketer’s hearts are in the right place. […]