Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $9 billion annually. We wanted to see what great things marketers are doing […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

Many email marketers who were spared Hurricane Harvey’s wrath still found themselves scrambling to adjust their email marketing programs recently to reflect changing conditions, reach out to victims or moderate campaigns. Houston-area or Texas-based companies were among the first to react to Harvey’s devastation along the Gulf of Mexico coastline, emails from Oregon to Michigan […]

Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest white paper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today. It won’t help you fend off mortality […]

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a customer’s relationship with a brand […]

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP falsely reported the address as […]

Did your last email win-back campaign miss the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive […]

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential strategies: 1. Take away their […]

When you need to design an email campaign, what’s your first step? Answering that question will be a little different for every designer or company, and it depends on the size of your team, your resources, and what you’re looking to accomplish. An organization with an in-house team of designers (a marketing department of one […]

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email address  Who Creates Spamtraps? ISPs […]