So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up 12% over 2016, with email […]

If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6 months or more ahead. It doesn’t seem fair that you were looking at Christmas merchandising […]

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story usually goes something like this: […]

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is projected to set a spending record of $9.1 billion in 2017. Yanks aren’t the only ones in this trick-or-treat […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

Many email marketers who were spared Hurricane Harvey’s wrath still found themselves scrambling to adjust their email marketing programs recently to reflect changing conditions, reach out to victims or moderate campaigns. Houston-area or Texas-based companies were among the first to react to Harvey’s devastation along the Gulf of Mexico coastline, emails from Oregon to Michigan […]

Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest white paper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today. It won’t help you fend off mortality […]

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a customer’s relationship with a brand […]

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP falsely reported the address as […]

Did your last email win-back campaign miss the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive […]