The holiday shopping season delivers more than sales. An avalanche of new customers just poured through your virtual doors, too. Did you do everything possible to persuade them to give you their precious email addresses so you can stay in touch? Are your email opt-in forms up to snuff? That’s what two email experts wanted […]

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable and harmful email addresses? This […]

Email Creative Archive, the database dedicated to bringing you millions of email marketing campaigns for FREE, now makes it easier to discover new ideas, keep an eye on the competition, and stay on top of your creative content with the ability to save searches! Along with the ability to save a search, you can customize […]

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Adobe’s recent consumer email study contains a few surprising email marketing stats that reveal how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email marketing but also has some cautions that might prompt you to rethink your email strategies […]

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

3 Free Holiday Email Marketing Preps And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to the all-important fourth quarter and how your holiday email […]

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime” or “Prime Day” themes. Brands […]

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you lose a big chunk of your email list after GDPR went into […]