(Updated September 2019) How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process and don’t capture a valid email address for each lead you collect. That step is email validation and […]

Why Email Should Be The Hub of Your Digital Marketing Program What role does email play in your digital marketing program? For many marketers, it’s one channel among many, a channel whose chief job is to get people to come to the website to buy something. Not that there’s anything wrong with that. But, using […]

Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]

How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that […]

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

The tide of data privacy and security laws that has been sweeping the globe is about to wash ashore in the United States with the CCPA. Are you ready for it? U.S. email marketers have been subject to CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) since 2004, but the law doesn’t specifically address […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]

The holiday shopping season delivers more than sales. An avalanche of new customers just poured through your virtual doors, too. Did you do everything possible to persuade them to give you their precious email addresses so you can stay in touch? Are your email opt-in forms up to snuff? That’s what two email experts wanted […]

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable and harmful email addresses? This […]