Scott Geiser of Yum! Brands, Inc., Pilar Bower of Red Door Interactive, Chris Frasier of BlueHornet Networks, and Suzanne Shaughnessy of FreshAddress, Inc., first met to put together their ideas for a panel discussion for email marketers on “re-permissioning your former customers” for the Digital River Globalocity conference in San Diego, Calif., which was held […]

Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is […]

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, […]