Every now and then someone says, “I assumed [insert fellow employee’s name] was going to take care of this…” And as soon as he says that, we all know exactly what the problem was: he assumed. Because more often than we like, our assumptions are incorrect. To prevent falling victim to any more of our […]

Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is […]

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, […]