We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? 1. Social Capital Testimonials aren’t just for product pages. You can also use them on your sign-up page. Now that […]

Facebook is great for interaction and conversation with consumers. It’s not quite so successful at driving direct sales, website visits and similar. In fact, surveys show people much prefer email for getting marketing messages. For B2C organizations, it makes sense to exploit Facebook’s reach among consumers when building your list, for example by encouraging those who […]

Just how long should your subject line be? The unhelpful answer to this common question is “as long as it needs to be”. The problem is that length is just one factor among many – branding, personalization, capitalization, word choice, word order, punctuation and more – that define subject line success. Focus too much on […]

When people think of email marketing, they usually think of increasing sales, leads, or website visits with offers and content. Email, however, is a versatile business tool that can help your organization in other ways, too. One example is customer surveys. Let’s look at some practical ideas for making the most of this great resource. Embedding […]

Are you using your ESP’s email authentication? If not, you probably should be! Note: if you’d like a refresher on email authentication first, check out this guide courtesy of MailChimp. FreshAddress uses MailChimp for our marketing emails and I noticed one set-up option is to “authenticate” emails. I’ve never thought much about this choice, simply […]

DMA2013 is taking place in Chicago October 12-17 and Austin Bliss, our fearless co-founder and president, will be leading one-on-one intensive post-conference workshops. His focus, “List Growth, Management and Optimization” will dive into deep waters of how to grow a responsive list and keep it clean, active, and engaged. These workshops will be a great […]

In a recent post, we explained how your list building practices and communication policy help build trust in your email marketing. Here are eight more tips to help ensure subscribers feel comfortable with your messages… Building trust through recognition In order to leverage the trust you’ve built in your brand or organization through email,  it must […]

Have you ever thought to yourself, “Well… that promotion didn’t go as planned?”  If so, you probably dissected, analyzed, and scrutinized the plans and outcomes to improve your next campaign.  LG will certainly be doing a whole lot of scrutinizing and damage control after their latest blooper. Earlier this week, LG launched a campaign to […]

Sending email can sometimes feel like a salmon run. Instead of rapids and bears, messages must navigate spam checks and filters to reach their end destination: the hallowed inbox. Your email marketing software or service provider tells you how many of your emails were delivered. Provided you keep your lists free of invalid email addresses, […]

If you’re not one of the 500 million active users of Gmail, or you’re not much of an email marketer, then maybe you haven’t heard: Gmail has been rolling out a brand new inbox for their desktop and mobile users. The new interface automatically categorizes incoming emails into different sections or tabs. Primary: The default tab, […]

Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of course, your email campaign results […]