What’s your favorite email marketing tool? Wait! Before we get into that, let’s take a quick look at why email is important. Email marketing is the perfect tool for the current business environment. It allows you to: Send whatever message you want To whomever you like Whenever you want to send it With zero physical contact, […]

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]

Election day and yet another email scandal? Just when you thought the presidential campaign season couldn’t get any more dramatic, accusations surfaced recently that Gmail is hiding presidential candidates’ emails. Based on what we know about Gmail’s email practices, what we see in our own inboxes and what Gmail’s guide for bulk senders recommends, the […]

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]

What would it take to make the 2019 holiday season a smashing success for your company? If being able to reach 20% to 40% more of your customers via email would help move the needle for you, read on! We work with some of the world’s biggest brands to deliver more of the clean and […]

Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless they regularly check their spam folders. […]

What’s the big deal about email delivery and inbox placement? Email marketers are unique in the marketing world because they’re the only ones who are just as responsible for how their messages get delivered as they are about the strategy and content that go into their email programs. When was the last time you heard […]

(Updated October 2019) “30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” We wish we were able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a […]

(Updated September 2019) How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process and don’t capture a valid email address for each lead you collect. That step is email validation and […]