Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

The tide of data privacy and security laws that has been sweeping the globe is about to wash ashore in the United States with the CCPA. Are you ready for it? U.S. email marketers have been subject to CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) since 2004, but the law doesn’t specifically address […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]

The holiday shopping season delivers more than sales. An avalanche of new customers just poured through your virtual doors, too. Did you do everything possible to persuade them to give you their precious email addresses so you can stay in touch? Are your email opt-in forms up to snuff? That’s what two email experts wanted […]

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable and harmful email addresses? This […]

Email Creative Archive, the database dedicated to bringing you millions of email marketing campaigns for FREE, now makes it easier to discover new ideas, keep an eye on the competition, and stay on top of your creative content with the ability to save searches! Along with the ability to save a search, you can customize […]

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Adobe’s recent consumer email study contains a few surprising email marketing stats that reveal how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email marketing but also has some cautions that might prompt you to rethink your email strategies […]