(Updated: February 2021) Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price- and deadline-driven […]

(Updated: January 2021) Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did you […]

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic Partnerships, with DMi Partners, a […]

If your Instacart or Shipt delivery driver is one of your best friends now, you’re part of the surge in online grocery buying that propelled retail digital transformation years ahead of expectations. Today, as the next wave of the coronavirus pandemic rises around the world, retail experts predict that online ordering and home delivery or […]

Salesforce Marketing Cloud is the #1 Customer Engagement and Email Marketing Platform available in the market. But before you can unlock its full potential, you need to successfully migrate your data. This requires serious planning, careful preparation, and the help of seasoned experts. Speaking of experts… FreshAddress partner Devs United has conducted hundreds of SFMC implementations […]

What’s your favorite email marketing tool? Wait! Before we get into that, let’s take a quick look at why email is important. Email marketing is the perfect tool for the current business environment. It allows you to: Send whatever message you want To whomever you like Whenever you want to send it With zero physical contact, […]

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]