As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t market […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]

Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Here are five marketing strategies you’ll want to include in your […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers.   The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects in a lead-nurturing program, […]

It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder – or gets blocked outright. […]

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion annually. We wanted to see what great things marketers are doing […]

The undead that roam the earth at Halloween are nothing compared with the terrors in your email address database. These frightful traps can kill your email marketing program faster than you can say “Trick or Treat!” Why? Because they cost money to find and fix them. They can get you blocklisted, kicked off your email […]

No matter how simple or complex your back-to-school campaign might be, it won’t help you or your customers if your messages don’t get delivered to their inboxes. Do you know your email database health?  We have a free tool that will give you a free test of your email database and it will tell you: […]

Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot have been sending back-to-school/back-to-college campaigns practically since school doors closed for the summer. But there […]