Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns are trickling into inboxes and the FreshAddress Email Creative Archive. Too soon, you say? No, because shoppers have already begun to fill their carts with school supplies, backpacks, clothing, electronics and everything the anxious […]

8 Father’s Day Emails: Gift Guides Rule Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, MemoriaFal Day and Graduation and wrapping with July Fourth promotions. Whether by design or by accident, Father’s Day […]

It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this year with the National Retail Federation predicting consumers will spend […]

Easter Email Tips from Email Creative Archive! Religious holidays can be tricky things to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter, even though Passover is being celebrated at […]

The subject line gets all the attention when we talk about how to increase opens and conversions, but it’s not the only inbox element that can influence subscriber actions. The sender name lends authenticity, but the preheader could be the field that seals the deal. Three developments in recent years mean that the preheader’s time […]

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential strategies: 1. Take away their […]

We are well in to 2017 now, but I thought it appropriate to take one more look at the past to review two exciting events that happened recently in the world of email development. While some of the biggest email marketing trends of 2016 were design-focused – including greater personalization, automation, and mobile-focused responsiveness – there […]

When you need to design an email campaign, what’s your first step? Answering that question will be a little different for every designer or company, and it depends on the size of your team, your resources, and what you’re looking to accomplish. An organization with an in-house team of designers (a marketing department of one […]

We hate to be the bearer of bad news but sadly, Summer has slipped away. It’s time to put away your flip flops and get ready for foliage Instagrams, the smell of crisp fall air, pumpkin spiced coffee, and football. In the back of your mind, we know what you’re thinking… holiday season is approaching! And what […]

As many of you know, we recently launched Email Creative Archive, a free tools that helps marketers create great campaign emails. The Email Creative Archive gives marketers the ability to search and review more than 1 million campaign emails from over 9,000 brands.  It’s a great tool for finding inspiration, seeing how others have used design […]

At first glance, not much seems to have changed in the last few years when it comes to using images in email. Email standards have not made much progress, and although services change and design sense advances, HTML still works pretty much the same… right? This is practically a law of nature now. But there […]