Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of […]

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime” or “Prime Day” themes. Brands […]

GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they can comply with one of […]

Fresh Takes on Spring Email Campaigns: Florals and More If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National Retail Federation). St. Patrick’s Day and […]

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top of the email so they […]

If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6 months or more ahead. It doesn’t seem fair that you were looking at Christmas merchandising […]

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is creates a market worth more than $9 billion annually. We wanted to see what great things marketers are […]

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Accounts Are There? FreshAddress tracks over six hundred role account email handles, which of course could be associated with any email domain. If […]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. You can view part one here.  We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging […]

The word “upgrade” exerts a magical power on email open rates. Just having it in a subject line can increase open rates almost 66%, according to 2015 research by email agency AlchemyWorx. Doesn’t your heart beat a little faster when you see “upgrade” in a subject line? Anything could be inside, whether it’s a better […]

Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns are trickling into inboxes and the FreshAddress Email Creative Archive. Too soon, you say? No, because shoppers have already begun to fill their carts with school supplies, backpacks, clothing, electronics and everything the anxious […]

8 Father’s Day Emails: Gift Guides Rule Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, MemoriaFal Day and Graduation and wrapping with July Fourth promotions. Whether by design or by accident, Father’s Day […]