Synopsis The American National Red Cross uses the FreshAddress email appending service to boost digital sign-ups, by far the organization’s most effective method of scheduling blood & platelet donations. The newly appended addresses contributed to tripling digital sign-ups while significantly reducing operating expenses for its Biomedical services unit. Background The American National Red Cross is […]

  As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t […]

Do you manage your company’s email list? If so, growing and keeping it clean are two of your top priorities. We’re here to make this process easier for you. Did you know that? Leading companies and nonprofits are teaming up with FreshAddress to: Add thousands of clean and deliverable customer email addresses to their database. Protect […]

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story usually goes something like this: […]

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a customer’s relationship with a brand […]

Why FreshAddress is the Matchmaker for Your Email List What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when they opted in. Your customers […]

The 9th Annual Bridge to Integrated Marketing & Fundraising Conference in National Harbor, MD, adjacent to Washington, DC, was a huge success. The exhibit hall was abuzz with major nonprofit decision makers in search of vendors to help them with all aspects of their online and offline marketing initiatives.  Integrated marketing campaigns continue to be […]

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers. I was about to provide […]