Bouncing Emails: 11 Tips For Avoiding Email Bounces [Part 2]
Some bounces are inevitable, but several strategies can reduce your exposure. 1. Switch to opt-in email. Many studies show that opt-in email outperforms opt-out messaging sent to third-party lists. Also, more countries now mandate opt-in, including Canada, whose anti-spam legislation goes into effect July 1, 2014. 2. Use email verification at opt-in. These services, such […]