Some bounces are inevitable, but several strategies can reduce your exposure. 1. Switch to opt-in email. Many studies show that opt-in email outperforms opt-out messaging sent to third-party lists. Also, more countries now mandate opt-in, including Canada, whose anti-spam legislation goes into effect July 1, 2014. 2. Use email verification at opt-in. These services, such […]

When an email message fails to get delivered either to the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”), and sometimes the failure is permanent (a “hard bounce”). Bounces are a fact of email life. Sometimes they result from mistakes or problems that are beyond your […]

Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted to address its problem with undeliverable emails head-on. The organization knew that its donors and […]

Over brunch this past weekend, a developer friend lamented that software wasn’t sexy. I had to laugh because the same is often said about email. However, while the marketing bullhorns tout the latest-yet-often-untested platform, email remains a rock-solid performer that generates tremendous ROI. Yes, it’s a mature channel, but it’s hard to deny its power, […]

Today, we’re inviting general participation in a beta test period for a new email marketing service that leverages our industry leading Email Change of Address technology (ECOA): Future Email Change of Address (FECOA). FECOA solves the vexing problem of not knowing which email address a currently active email subscriber will prefer in the future. Using predictive modeling, regression […]

As a product manager, it’s easy for me to focus on the shiny new thing – the latest idea or an exciting new service. The ways we add value to or our existing services, however, are just as important. We’ve been asking ourselves, “How can we make our clients more successful? How can we help them […]

When you google ECOA, you’re more than likely to find the Ethics & Compliance Officer Association or learn about the Equal Credit Opportunity Act than actually discovering what Email Change of Address is all about. Hopefully that speaks less of our SEO, and more to the fact that Email Change of Address is simply a […]

Clients often ask us how to reactivate inactive subscribers in their house file. In many cases, 30% to 40% of an email database can be considered inactive. Add to this the number of hard bounces that accumulate regularly as a result of normal list churn – approximately 30% per year – and you can see […]

For an online marketer, what could be better than being able to tell your boss that your keywords have propelled you to the No. 1 spot on Google? After all, keyword listings drive clicks, clicks drive registrations, and registrations drive sales. It’s no wonder that Google’s market capitalization is now nearly $200 billion. And search […]

“30% of your house list change their email addresses annually or become inactive.” This statistic, universally quoted by experts throughout the email marketing industry, refers to an infectious disease commonly known as “list churn.” And every email database suffers from it. Why Should I Care? List churn reduces your email program’s deliverability, open rates, click-throughs, […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]