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Are your email win-back campaigns missing the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive (“ghosted”) subscribers […]
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Are email deliverability issues keeping you up at night? If so, the chances are better than 90% that your problem stems from an issue with your email list.   All it takes is one bad apple in your database to bring your email program to a screeching halt. There are a variety of addresses that can undermine your email […]
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Why FreshAddress is the Matchmaker for Your Email List What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when they opted in. Your customers […]
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Want to know how to grow your email list by +300,000 safe and deliverable addresses? Just ask America’s largest franchise pet supplies retailer. (Read the free case study here) Adding more than 300,000 safe & deliverable email addresses to your database is a major win for any organization. But, when customers who receive your emails spend […]
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Dear Mrs. Clinton, We were sorry to read that you’ve been having more email issues lately. Only 100,000 of 2.5 million email addresses on your 2008 campaign mailing list are still valid? Yipes! We can’t do anything about that business with the private email server, but we can fix this current problem. Here are a […]
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In a brand new white paper from FreshAddress and the Environmental Defense Fund’s Emily Stevenson, you will learn how nonprofits can leverage email to engage donors. Learn how nonprofits can most effectively utilize: Direct appeals & multichannel marketing List hygiene & maintenance Email Change of Address List segmentation & donor targeting Triggered emails/ content optimization […]
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Tackling your list inactivity can deliver other benefits besides reducing your exposure to CASL violations: Your messages will reach more people who are likely to open and act on them. This drives better results, such as more conversions, higher customer retention and better brand awareness. Look for real subscriber list growth. You aren’t just replacing […]
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Inactive addresses are a fact of email marketing life, but Canada’s strict email law, which went into effect on July 1, gives you even more reasons to wake up or remove as many as you can. The legislation, Canada’s Anti-Spam Law (CASL), requires marketers to get “express consent” from each email address owner in order […]
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Some bounces are inevitable, but several strategies can reduce your exposure. 1. Switch to opt-in email. Many studies show that opt-in email outperforms opt-out messaging sent to third-party lists. Also, more countries now mandate opt-in, including Canada, whose anti-spam legislation goes into effect July 1, 2014. 2. Use email verification at opt-in. These services, such […]