ECOA

As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is the process of getting back in […]
ECOA

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” We wish we were able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]
ECOA

Did your last email win-back campaign miss the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive […]
ECOA

Are email deliverability issues keeping you up at night? If so, the chances are better than 90% that your problem stems from an issue with your email list.   All it takes is one bad apple in your database to bring your email program to a screeching halt. There are a variety of addresses that can undermine your email […]
ECOA

What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when they opted in. Your customers can either go on to a long and happy […]
ECOA

Want to know how to grow your email list by +300,000 safe and deliverable addresses? Just ask America’s largest franchise pet supplies retailer. (Read the free case study here) Adding more than 300,000 safe & deliverable email addresses to your database is a major win for any organization. But, when customers who receive your emails spend […]
ECOA

In a brand new white paper from FreshAddress and the Environmental Defense Fund’s Emily Stevenson, you will learn how nonprofits can leverage email to engage donors. Learn how nonprofits can most effectively utilize: Direct appeals & multichannel marketing List hygiene & maintenance Email Change of Address List segmentation & donor targeting Triggered emails/ content optimization […]
ECOA

FreshAddress recently worked with MyLife.com to complete a case study on how they used FreshAddress’s patented Email Change of Address (ECOA) service to increase ROI and get 10-15% of bounced users back. “Using those updated email addresses, the ROI has always worked out,” said K.C. Brotherton, Vice President of Revenue, Search, and Data at MyLife.com. […]
ECOA

Tackling your list inactivity can deliver other benefits besides reducing your exposure to CASL violations: Your messages will reach more people who are likely to open and act on them. This drives better results, such as more conversions, higher customer retention and better brand awareness. Look for real subscriber list growth. You aren’t just replacing […]