For its 2015 New Year’s resolution, Comindware vowed to improve its lead conversions and reduce its email bounce rate. Unlike most “resolutioners,” though, the enterprise software company saw results — 23 percent more lead conversions and 3 to 6 percent fewer bounces.
What the business with a U.S. office in Stoneham, Mass., did differently from other wish-list writers was to enlist help. Comindware hired its Newton, Mass., neighbor FreshAddress. The email marketing software and services vendor verified email addresses prospects themselves were getting wrong as they typed them into a form on the website.
By Heather Fletcher, Senior Content Editor at Target Marketing
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