FreshAddress

Working at FreshAddress: Meet Lucas Scheminger, IT Intern We are so excited to welcome Lucas Scheminger to our FreshAddress family!  Lucas comes to us with a diverse technical background and over six years of IT support experience.  Previously, he had his own small PC repair business called LittletonPC.  In addition to serving his role as […]
Email Marketing Tips

Email unsubscribes are like death and taxes. You can’t avoid any of them, but some smart moves now can help you improve your situation with each one. You can’t stop people from unsubscribing. It’s against the law, for one thing, and it annoys your subscribers to the extent that they either report your messages as […]
Email Marketing Tips

Understanding the email unsubscribe process: The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You have to give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) However, the unsubscribe doesn’t have to signal the end of […]
Email Marketing Tips

Valentine’s Day is right around the corner and with consumers projected to spend $18.9 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did you receive any that made […]
Email Marketing Tips

Did you see the grim stats about email deliverability in 2015? In short: It’s down, possibly because email volume grew or because email services like Yahoo and Gmail are changing how they handle incoming email, including spam filtering. Return Path’s 2015 deliverability benchmark study found deliverability rates fell to 79 percent, down from 83 percent […]
FreshAddress

Working at FreshAddress: Meet Paul Ercolino, Political Campaign Monetization Specialist We are so excited to welcome veteran Direct Marketing professional, Paul Ercolino, to our team!  Paul comes to FreshAddress with over twenty years of sales experience in the direct mail space.  Previously, Paul served as President of US Monitor, the nation’s leading mail monitoring and […]
Email Marketing Tips

We always look forward to the end of the year and the holiday season because we get to see how creative our peers in the email industry can be with their holiday themed emails. (Want to see ours? Check it out here, and stick around for the blooper reel!) Here are 3 emails that stood out in […]
Email Marketing Tips

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing.  ‘Tis the season for giving […]
FreshAddress

Happy Thanksgiving! In honor of Turkey Day, we asked the FreshAddress team to weigh in on how they celebrate the holiday.  Here are the results: What are your favorite ways to celebrate Thanksgiving?  Share them with us @FreshAddress!
FreshAddress

Working at FreshAddress: Meet Abbie Hawkins, Account Executive Abbie is a graduate of Lasell College (right here in Newton!) where she currently serves on the Alumni Board of Management.  She comes to FreshAddress with a professional background in sales and has worked at several prestigious companies.  In her short time here, Abbie has already proven […]
Email Marketing Tips

Although Boston is in the hottest weeks of summer, fall is upon us and that means cooler weather, Sunday football (go Pats!), pumpkin spice lattes, and back-to-school shopping. School shopping begins earlier each year, so while you’ve been busy soaking up the sun, retailers’ email campaigns have been in full swing for months. In a […]