I spent the last week in sunny San Diego, enjoying time with partners and clients at the revamped IBM Amplify 2015 event. It’s been about a year since IBM acquired Silverpop, and it’s clear that this is not your grandfather’s Amplify. There is a huge IBM presence, an expanded set of sponsors and exhibitors, and […]

Valentine’s Day puts love on everybody’s mind, but for email marketers, winning subscribers’ devotion is a year-round process. Subscribers who fall out of love with your email are more likely to unsubscribe, go inactive, or hit the “Report Spam” button. All of these can hurt deliverability, list quality and program revenue. Below are three ways […]

As 2014 came to a close, we took a look at some stats from the year in email. Surprised by any of these numbers? Tweet @Emailium or @FreshAddress and tell us why! Download the report. Check out more of our infographics here! To view the emails mentioned in this report, check out www.emailium.com

At the DMA’s 2014 Annual Conference in San Diego, I was fortunate to serve as the “Email Guru.” It was a great opportunity to chat with those on the front lines of email marketing, hear their challenges, and suggest solutions. Here are some of the topics they brought up: 1. Email collection. The problem: Many […]

Anatomy Of An Abandoned Cart Email Series From Overstock.com You’re probably familiar with the statistics on the effectiveness of abandoned cart emails – email series sent to prospective customers who fill their cart with items, then fail to follow through: MarketingSherpa highlights one ecomm retailer whose series recaptures 29% of abandoners, turning them into actual […]

I’m Mike Iarrobino, Product Manager at FreshAddress, father, husband, avid gardener. I’m not Nancy; but unfortunately, Sephora seems to think I am: Why You Need An Email Validation Service! This isn’t the first time I’ve gotten a misdirected email, and actually not the first I’ve gotten from Sephora. But this most recent example made me think about […]

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers. I was about to provide […]

Today, we’re inviting general participation in a beta test period for a new email marketing service that leverages our industry leading Email Change of Address technology (ECOA): Future Email Change of Address (FECOA). FECOA solves the vexing problem of not knowing which email address a currently active email subscriber will prefer in the future. Using predictive modeling, regression […]

We’ve released an upgrade that will have some happy effects on clients using our ECOA and Email Append services – true click tracking on any link in our opt-in permission messages. Click tracking is nothing new for most email marketers using an email service provider (ESP). We’ve reported unsubscribes, opt-ins, abuse, and the like for […]

… a romantic dinner with your significant other? Wrong! It’s being able to analyze Valentine’s Day email marketing campaigns! Let’s take a look at the sending frequencies of two heavily trafficked ValentinesDay retailers: 1-800-Flowers and Edible Arrangements. 1-800-Flowers It’s difficult to set a baseline for either of these companies because we’ve basically been in a […]