Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $9 billion annually. We wanted to see what great things marketers are doing […]

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Accounts Are There? FreshAddress tracks over six hundred role account email handles, which of course could be associated with any email domain. If […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

Are you an email geek who needs to make your company’s email designs and copy stand out from the crowd? If so, our new free tool – Email Creative Archive – was made just for you! Email Creative Archive puts millions of emails at your fingertips to give you ideas for welcome, holiday, summer sale, […]

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths and misconceptions preventing many companies […]

We hate to be the bearer of bad news but sadly, Summer has slipped away. It’s time to put away your flip flops and get ready for foliage Instagrams, the smell of crisp fall air, pumpkin spiced coffee, and football. In the back of your mind, we know what you’re thinking… holiday season is approaching! And what […]

That’s not just us talking about ourselves, either. We were pleased to find FreshAddress at No. 4 on FulcrumTech’s new list, “20 of the Newest, Coolest Email-Marketing Tools for Driving Sales.” Here’s what FulcrumTech, a leading email marketing service agency, had to say: “This is one of our favorite tools for building, cleansing, and optimizing […]

What’s in a sender name? Plenty! The sender name (also called the “from” name or line) is a key element of your email message, but it doesn’t get nearly as much attention as its inbox companion, the subject line. Getting the sender name right is more important than ever: It’s more prominent in mobile email […]

For its 2015 New Year’s resolution, Comindware vowed to improve its lead conversions and reduce its email bounce rate. Unlike most “resolutioners,” though, the enterprise software company saw results — 23 percent more lead conversions and 3 to 6 percent fewer bounces. What the business with a U.S. office in Stoneham, Mass., did differently from […]

By Erik Kangas, PhD, CEO of Lux Scientiae,® Incorporated It happens — you’re sending email messages without issue, and then suddenly they’re not being delivered, or they’re being tagged as spam. A little digging reveals that the problem is that your “IP reputation” is now poor, and you need to fix it somehow. This is […]