(Updated: December 2020) Here are some great emails that can help you send better holiday email campaigns – the ones that your subscribers will notice and act on. Here we go!   1. Keep the holiday theme going in all of your emails. Martha Stewart popularized the “Christmas all through the house” decorating ideas in […]

(Updated: December 2020) We expected to see some creative animations this holiday season because so much rides on email creativity this time of year. As you will see from the examples in the next section, we weren’t dissappointed! Some background on email animation Most animation comes as animated GIFs, which themselves aren’t new. Remember the […]

FreshAddress is keenly aware of the devastating effects COVID-19 is having on nearly every business and organization. Forced closings, “shelter in place” orders, and recommendations for social distancing are rapidly changing the way we do business. To combat this, companies affected need to move nimbly to: Transition their offline relationships online Provide COVID-19 advisories and […]

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]

Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value to your email program. You need to identify these addresses and decide what to do with […]

Election day and yet another email scandal? Just when you thought the presidential campaign season couldn’t get any more dramatic, accusations surfaced recently that Gmail is hiding presidential candidates’ emails. Based on what we know about Gmail’s email practices, what we see in our own inboxes and what Gmail’s guide for bulk senders recommends, the […]

(Updated in November 2020) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]

What’s the big deal about email delivery and inbox placement? Email marketers are unique in the marketing world because they’re the only ones who are just as responsible for how their messages get delivered as they are about the strategy and content that go into their email programs. When was the last time you heard […]

(Updated October 2019) “30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” We wish we were able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a […]