FreshAddress is keenly aware of the devastating effects COVID-19 is having on nearly every business and organization. Forced closings, “shelter in place” orders, and recommendations for social distancing are rapidly changing the way we do business. To combat this, companies affected need to move nimbly to: Transition their offline relationships online Provide COVID-19 advisories and […]

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about their response to the pandemic.  Email is a logical choice because the intimacy of the […]

Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value to your email program. You need to identify these addresses and decide what to do with […]

Election day and yet another email scandal? Just when you thought the presidential campaign season couldn’t get any more dramatic, accusations surfaced recently that Gmail is hiding presidential candidates’ emails. Based on what we know about Gmail’s email practices, what we see in our own inboxes and what Gmail’s guide for bulk senders recommends, the […]

Ready to get back to work now that your holiday email campaigns are the rear view mirror? Yeah, neither are we. So, let’s look at some of the share worthy emails that landed in our inboxes since the season began back in, oh, about August. In case anybody’s watching you, just say you’re doing research […]

(Updated in November 2019) We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why subject lines and not the email messages themselves? Mainly because this […]

What’s the big deal about email delivery and inbox placement? Email marketers are unique in the marketing world because they’re the only ones who are just as responsible for how their messages get delivered as they are about the strategy and content that go into their email programs. When was the last time you heard […]

(Updated October 2019) “30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” We wish we were able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a […]

How to Avoid The Email Blacklist Nightmare (updated on 8/28/19) How Do Email Blacklists Work?   There are a number of Spam Reporting and Email Blacklist services that ISPs rely on to limit the amount of spam that lands in customer inboxes. These services typically use spamtraps as a way to flag mail servers suspected […]