Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot have been sending back-to-school/back-to-college campaigns practically since school doors closed for the summer. But there […]

Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended recipient. In today’s world, email is often the best (and only) way to reach your […]

The rising tide of consumer privacy regulation is making marketing solutions that rely on 3rd party data and cookies obsolete. Don’t worry, it’s not time to panic. This is a prime opportunity to improve your marketing efforts and get closer to your own customers. It’s time to build your data house on your own land! […]

(Updated: February 2021) Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price- and deadline-driven […]

(Updated: January 2021) Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did you […]

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic Partnerships, with DMi Partners, a […]

(Updated: December 2020) Here are some great emails that can help you send better holiday email campaigns – the ones that your subscribers will notice and act on. Here we go!   1. Keep the holiday theme going in all of your emails. Martha Stewart popularized the “Christmas all through the house” decorating ideas in […]

(Updated: December 2020) We expected to see some creative animations this holiday season because so much rides on email creativity this time of year. As you will see from the examples in the next section, we weren’t dissappointed! Some background on email animation Most animation comes as animated GIFs, which themselves aren’t new. Remember the […]

If your Instacart or Shipt delivery driver is one of your best friends now, you’re part of the surge in online grocery buying that propelled retail digital transformation years ahead of expectations. Today, as the next wave of the coronavirus pandemic rises around the world, retail experts predict that online ordering and home delivery or […]