After attending 12 DMA Annual Fall Conferences year after year it’s clear that the marketing trends are moving rapidly into every digital channel available. At this year’s DMA show in beautiful San Diego the sun wasn’t the only thing that was hot. It’s all about customer engagement, multichannel, omnichannel, social, and mobile marketing. If you’re […]

The 9th Annual Bridge to Integrated Marketing & Fundraising Conference in National Harbor, MD, adjacent to Washington, DC, was a huge success. The exhibit hall was abuzz with major nonprofit decision makers in search of vendors to help them with all aspects of their online and offline marketing initiatives.  Integrated marketing campaigns continue to be […]

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It also brings in $40 for every […]